What you're signing up for
Not random articles or YouTube rabbit holes. A carefully sequenced path where each module builds on the last, from how AI actually learns to evaluating what's coming next.
Each topic built on real intuition and visual explanations. You'll understand the "why" behind the technology, not just memorize the buzzwords.
Every concept anchored to what's happening now. Understand why DeepSeek rattled the industry, what makes one model cheaper than another, and why most AI agent deployments fail.
Evaluate AI vendor pitches, challenge your team's assumptions, and make decisions grounded in how the technology actually works, not how the marketing describes it.
What is this about?
What really happens when an AI "learns" something? We'll build the intuition visually, no maths degree required. By the end, you'll understand why some AI models are smart and others are just expensive.
Everyone uses these tools. Almost nobody knows how they actually work. You'll understand what makes one model better (or cheaper) than another, and why that matters for the tools you pick.
Finally understand the product you use every dayKling generates photorealistic video from a text prompt. ElevenLabs can clone your voice from 30 seconds of audio. How does any of this actually work, who owns what it creates, and what are the copyright implications for your business? Understand the technology reshaping trust, content, and IP.
If your company uses AI-generated content, this is a legal question tooEvery vendor claims their model is "custom-trained" or "purpose-built." What does that actually mean? Understand the real pipeline so you can evaluate AI products and claims with confidence.
Read beyond the hype when DeepSeek says it built a frontier model for $6MEveryone's talking about AI agents that can book flights, manage your inbox, and run your business. Some of it is real. A lot of it isn't. Learn to tell the difference before you bet on the wrong tool.
The truth about autonomous AIYour team is using Cursor, Copilot, and Claude Code. 45% of AI-generated code ships with vulnerabilities. Whether you write code or manage people who do, you need to understand what these tools actually get right and where they fall apart.
Cursor, Claude Code, CopilotAI sounds confident even when it's making things up. Learn how to spot hallucinations, evaluate AI output, and build the instinct for knowing when to trust it and when to question it.
New models drop every week. Everyone has a hot take. Instead of depending on someone else's opinion, build the foundation to evaluate what's real, what's marketing, and what actually matters to you.
Never depend on hype cycles againThe Reality Check
The Boomerang
Who this is for
Who's behind this
I've been the engineer writing the code. The leader managing the team building it. The technical sales lead convincing the boardroom to buy it. And now, the founder building AI systems from the ground up. 14+ years across every layer of the org chart, from embedded automotive platforms at Mercedes and BMW to production multi-agent systems in legal tech and recruitment.
That trajectory is why this platform exists. I know what the developer needs to hear, what the manager is actually worried about, and what the executive won't admit they don't understand. I've spent my career translating complex technology across all of these audiences. This platform is built on that same skill: making AI foundations accessible without dumbing them down.
Doomscrolling AI headlines won't prepare you. Neither will the hype. The people who'll thrive are the ones who understand what's actually happening and why it matters. Join the waitlist. Build the foundations that don't expire.